KOREA WEBZINE April 2025

Uri × Sool

In Korean, 우리 (uri) is a pronoun that is used when the speaker is talking about him/herself and the listener(s), or a group that includes the speaker and the listener(s). 술 (sool) is liquor. Koreans like to refer to beverages made by traditional Korean methods 우리 술 (uri sool), literally “liquor made by Koreans’ own ways.” Now, Korean liquor is reaching out to the world. We wish that it may be a drink of choice for everybody everywhere in the world. And in this common pleasure of a fine drink, we wish that you and Korea may become “우리” (us).

Sool 술

Korean alcoholic beverages, or sool, fermented from local tradition, seasonal ingredients, and the honest efforts of their producers, are now embarking on a new era. Once unfamiliar around the globe, Korean alcohol has now gained recognition for its refined and diverse appeal.

Cover Story 1

A New Wave in Korean Alcohol

한국 술의 새로운 물결

Recently, Koreans have been paying more attention to the diverse histories and regional stories embodied in Korean alcohol, infusing it with contemporary sensibilities to create new meaning.

Cover Story 2

SWEPT AWAY BY SOOL

한국에 취하다

If you’re wondering what makes Korean alcohol so special, tune in to the stories of Korean alcohol enthusiasts who are promoting it around the world and joining homebrew clubs. The boundless appeal of Korean alcohol extends far beyond mere consumption.

Cover Story 3

Korean Spirits: The Next K-culture

세계가 빠져들 한국의 맛과 향

Korean alcoholic beverages are gaining global recognition for their rich history and unique brewing techniques. Their cultural significance, market presence and future potential are worth noting.

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