✨ KOR❤dinary Day: When Korean Culture Becomes Part of Everyday Life

What happens when two young people discover the same passion for Korean culture… and perhaps begin to share something more? The Korean Cultural Center in Brussels is delighted to present its new promotional video, “KORdinary Day”—a heartwarming short story that shows how Korean culture has become woven into our ordinary days, even here in Brussels.

🎬 A KORdinary Day in Brussels

The journey begins at the Grand Place, the beating heart of Brussels. A young man, immersed in a webtoon, crosses paths with a young woman. Webtoons—digital comics designed for scrolling on your phone—are one of Korea’s most popular art forms, read by millions worldwide and often adapted into hit K-Dramas like True Beauty and All of Us Are Dead. As they pass, their hands brush for just a moment. She carries a handbag adorned with a norigae, a traditional Korean ornament believed to bring happiness, protection, and sometimes even love. In Korean, there is a word for the invisible thread of fate that connects two souls across lifetimes: “inyeon.” Perhaps this fleeting encounter at Grand Place was inyeon… and destiny quietly begins to unfold.

🍗 Culture in Everyday Moments

Their days continue separately, yet guided by the same rhythm. She stops at a Korean restaurant to enjoy Korean Fried Chicken, crispy, tender, and coated in sweet-and-spicy sauce—best paired with beer in the beloved Korean tradition of “chimaek.” He visits the Korean Cultural Center, discovering an exhibition on Korea’s independence movement, a reminder of the nation’s resilience and pride beyond its pop culture. Later, she enters a photobooth, a playful staple of Korean youth culture, while he explores the KCC library and picks up a manhwa, a Korean comic celebrated for its expressive art and storytelling. She sings her heart out at a noraebang (singing room), while he glimpses her again on the street, carrying a sunshade with a traditional Korean print. Their paths cross once more in a shop filled with K-beauty products and Korean snacks—sheet masks, serums, instant ramen, triangle kimbap—everyday items that have become global favorites.

🚋 A Fateful Ending

Finally, as fate would have it, they board the same train home. Sitting across from each other, their eyes meet, and they smile. A small, ordinary moment—yet something about it feels extraordinary. Maybe it’s inyeon. Maybe it’s the magic of Korean culture, turning an everyday scene into something truly KORdinary. 💫

*Click here to watch the video